The Flour Shelf Is Changing: Why Indian Families Are Switching to Multigrain Atta
Walk into most urban Indian kitchens today and you will still find a familiar white packet of single-grain wheat flour on the shelf. But increasingly, right next to it — or replacing it entirely — is something different. Multigrain atta is no longer a specialty health-store product. It is moving into everyday grocery baskets, online orders, and family meal routines across Indian...
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