Diamonds are an expensive investment. But have you ever thought about why this symbol of love for eternity is so pricey? The high prices of diamonds in the couple promise rings industry are due to two factors: a global marketing campaign by De Beers, and supply and demand.

 Did you know, despite what most consumers have been told, that diamonds are not rare and do not hold value over time? Diamonds are among the most popular gemstones around the world. According to the International Gem Society (IGS), "Diamonds have been described as the hardest substance on Earth." They are more resistant to scratching than any other material. They are not unique in any other way. All materials of gem quality are rare. These materials make up a tiny fraction of the Earth's surface. Diamonds are actually among the most popular gems. You can ask yourself: "How many of your friends own a diamond? Now, you can ask the same question about other gemstones like sapphires or emeralds."

 In light of all this, modern shoppers are increasingly turning to more affordable options like a laboratory grown diamond or a diamond substitute.

 The 4Cs of Pricing matching jewelry for couples

 The 4Cs will determine the price of any gemstone, no matter what the center stone is. These are cut, color and carat weight. The 4Cs can have a greater impact on the beauty of your gemstone depending on the size and shape of your stone. This is great news, because you do not have to get perfect scores in all four categories to achieve a beautiful engagement ring. You can also use the 4Cs in your favor to save some money.

matching necklaces for couples Diamonds: Mined or lab grown?

 Consider choosing lab-grown diamonds instead of mined diamonds if you're looking to save some money on your engagement ring. They are the real thing as they are pure carbon, have the same chemical and optical properties, and are as hard as diamonds.

 Lab diamonds are not only the real deal, they cost up to 80% cheaper than a similar mined diamond. Lab diamonds are also a better choice than mined diamonds because they don't support unethical mining practices.

 Diamond Alternatives

 Do some research to find diamond alternatives if a lab-grown diamond is not within your budget but you love the colorless appearance of a diamond. Nexus Diamond (tm) is a patented diamond-simulant created in a lab. It most closely mimics the appearance and wear of diamonds. If you are worried about durability don't be. The Nexus Diamond (tm) alternative can cut through glass.

 Moissanite is another diamond alternative. Moissanite, a diamond-simulant, has the same colorless tone as diamonds. The way they reflect light is one of their main differences. Diamonds are prized for their brilliance and fire, while moissanite has an unbeatable shine. Moissanite, also known as the "disco ball effect", emits flashes and colors of color when exposed to light. Diamond professionals can instantly identify it as a fake. If this is something you are concerned about, it is likely that the average Joe will not be able tell the difference between a moissanite diamond and a genuine one.

 Colored gemstones

 Opt for a colored stone as opposed to the traditional colorless one. Rubies, sapphires and emeralds are all beautiful options. You can also choose to use colorful gemstones as accents on your engagement ring instead of small diamonds.

 Choose An Affordable Setting

 The choice of setting will have a significant impact on the price of your engagement ring. Diamonds can quickly add up with fancy halos and accented rings. If you want a beautiful ring without breaking the bank, choose a setting that is less flashy.

 Solitaire engagement rings are sleek, simple and very popular. This timeless style has a single diamond set in a metal band of your choosing - white gold, rose gold or yellow gold. Solitaire settings are more affordable because they don't have accent stones. You can also increase the weight of your center stone.

 Try a romantic, three-stone engagement ring setting if you want a bit more sparkle without spending too much. This style features a center stone that is mirrored by two side stones. This design is also perfect for romantics, as it represents a couple’s past, current, and future.

 Paying and where to shop

 Online retailers offer rings at a lower price than local jewelers or large box stores. According to The Diamond Pro, "In many cases, engagement rings can be purchased online for 30-40% less than in a physical store." Online vendors can sell diamonds at a lower price because of the way they are distributed and sold.

 Planned Payments and Financing Options

 According to an article in The Knot, an engagement ring will cost on average $5,500 by 2020. This is a big fee. If you aren't able to afford the full cost, you have a few options.

 You can finance the ring with a credit card that offers 0% interest. You can make payments on these cards for up to 18 months, without incurring interest. You can even use points to book a honeymoon using some cards.

 You can ask a jeweler if the store offers an engagement ring finance plan. Some retailers offer low-interest monthly payment plans for customers with good credit scores.

 Consider a personal loan if all else fails. NerdWallet stated the following about personal loans to buy engagement rings: "Well-qualified borrowers can get a low rate of interest on a loan that is used for an engagement ring. These loans are a lump-sum of money you pay back in monthly installments.

 Save Now by Proposing Now

 You can propose with a placeholder or browse our clearance jewelry for affordable pieces that she will love. You can use this option to save up extra money until you're able to pop the question again with a real ring.

 If you want a beautiful diamond engagement ring but cannot afford its price, then consider financing options, diamond alternatives, or other styles and carats for the real diamond.