As per MarkNtel The Saudi Arabia Event Management Market size was valued at around USD 2.04 billion in 2024 and is projected to reach USD 4.26 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 8.24% during the forecast period, i.e., 2025-30.

Saudi Arabia Event Management Market Systems Market Insights:

The event management market is growing rapidly due to rising growth in the MICE (meetings, incentives, conferences, and exhibitions) sector and the rising rate of sporting and business events. In Saudi Arabia, there is a noticeable shift from self-managed planning to in-house management teams among event management companies and individuals seeking hassle-free event delivery & a high-quality experience. This transformation is reshaping the industry and establishing Saudi Arabia as a significant hub for international conferences, exhibitions, and entertainment events.

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Saudi Arabia Event Management Market Systems Market Segmentation:

By End Users

  • Corporate- Market Size & Forecast 2020-2030, USD Million
  • Individual- Market Size & Forecast 2020-2030, USD Million
  • Public- Market Size & Forecast 2020-2030, USD Million

By Types

  • Music Concert- Market Size & Forecast 2020-2030, USD Million
  • Festivals- Market Size & Forecast 2020-2030, USD Million
  • Sports- Market Size & Forecast 2020-2030, USD Million
  • Exhibitions and Conferences- Market Size & Forecast 2020-2030, USD Million
  • Corporate Events and Seminars- Market Size & Forecast 2020-2030, USD Million
  • Others- Market Size & Forecast 2020-2030, USD Million

By Scale of Events

  • Local Events- Market Size & Forecast 2020-2030, USD Million
  • Regional Events- Market Size & Forecast 2020-2030, USD Million
  • Multinational Events- Market Size & Forecast 2020-2030, USD Million

By Revenue Sources

  • Ticket Sale- Market Size & Forecast 2020-2030, USD Million
  • Sponsorship- Market Size & Forecast 2020-2030, USD Million
  • Advertisement- Market Size & Forecast 2020-2030, USD Million
  • Others- Market Size & Forecast 2020-2030, USD Million

By Region

  • Central
  • South
  • East
  • West

Saudi Arabia Event Management Market Recent Development:

  • November 2024: Riyadh Exhibitions Company Ltd. (REC) participated in the IMEX Frankfurt exhibition, a global event for incentive travel, meetings, and events. This participation aligned with Saudi Arabia's Vision 2030, which aimed to diversify tourism beyond religious visits to include business, conferences, and exhibitions.
  • In January 2024, SELA was close to finalizing a deal with TKO Group Holdings, the parent company of UFC and WWE, to establish a new boxing league. This league aimed to feature emerging boxers in events hosted across Saudi Arabia, the United States, and Europe.

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Saudi Arabia Event Management Market Drivers:

Increasing the Number of Entertainment and Cultural Events – The cultural and entertainment sector has become a key driver of Saudi Arabia Event Management Industry, fueled by the Kingdom's vision to diversify its economy under Vision 2030. As per the Saudi Gazette report, the Saudi government has invested significantly in building cultural venues, with around 11,623 cultural venues dedicated to cultural activities, festivals, and heritage events. These cultural venues, ranging from urban areas and festival venues to historic souks, demonstrate the Kingdom's vision to become a global cultural hub.

Report Highlights Essential Insights for Strategic Decision-Making

  • Detailed market size, share, and forecast analysis
    • In-depth pricing trends and segment-wise cost evaluations
    • Key industry strategies, including innovation, partnerships, and acquisitions
    • Critical value chain analysis and stakeholder profiling
    • Regional import-export market insights and trade flow assessment
    • Thorough competitive benchmarking of top hearing aid manufacturers
    • Identification of new growth opportunities and niche market segments
    • Overview of market trends, drivers, and challenges shaping future demand

Some of the leading players in the Saudi Arabia Event Management Market are:

  • SoundKraft LLC
  • Global Event Management
  • Alpha Conferences & Exhibitions
  • Masaahaat
  • Addenterprise
  • SELA
  • Luxury KSA
  • Heights
  • Benchmark Events
  • Riyadh Exhibitions Company Ltd. and others.

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Research Methodology Summary

A systematic approach is used to ensure accurate market insights, combining both bottom-up and top-down methods. Data triangulation validates findings from multiple angles.

Key Steps:

  • Define objectives and research design
  • Collect data through surveys and interviews
  • Analyze and validate data using reliable tools
  • Forecast trends and deliver actionable insights

About us:

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